Motif is a recovery and wellness coach. It reads the health data you choose to share and turns it into daily guidance. Because that data is personal and sensitive, this policy explains exactly what we collect, why, who it touches, and the control you have over it.
Effective date: June 21, 2026 · Last updated: October 15, 2026
The short version. We collect only what we need to coach you: your account details, the wearable and health metrics you connect, and your chats with your coach. We never sell your data, never use it for advertising, and never share your health data with advertisers or data brokers. You can switch the coach’s memory off, delete individual memories, and export or permanently delete everything at any time from inside the app.
Motif ("Motif," "we," "us," or "our") is the data controller for the information described in this policy. Motif is operated by Motif Fitness. If you have any question about this policy or your data, contact us at info@motif.fitness.
When you create an account we collect your email address and a securely hashed password, or, if you use Sign in with Apple, the identifier and relay email Apple provides. We also store your display name (which defaults to the local part of your email and is editable), and the onboarding preferences you choose: your goals, training frequency, and your selected coach.
This is the core of the service, and we treat it with the most care. Depending on what you connect, Motif may process:
We use this data only to compute your scores, build your trends, generate your coach's messages, and power your dashboard. We never use health data for advertising or marketing, and we never sell it or share it with data brokers. Apple Health data is handled in line with Apple's HealthKit requirements: it is used solely to provide the app's health features and is never used for advertising or shared with third parties for marketing.
Your chats with your coach are stored so you can return to them and so the coach has context. To recall things beyond the recent window, Motif also keeps short long-term "memories": compact facts drawn from what you tell your coach, such as an injury you mentioned, a goal, your training schedule, a weekly metric summary, or a milestone. They are held as text and as numeric embeddings in a private, access-controlled database scoped to your account.
Long-term memory is provided by mem0, a third-party memory service. When memory is on, Motif sends your message and your coach's reply to mem0, which extracts the durable facts, removes duplicates and contradictions on its side, and returns the facts relevant to your next reply. Facts Motif asks it to remember directly are also sent: your onboarding preferences, the "about you" answers described below, a weekly metric summary, and a short summary of your wellbeing check-in (for example "wellbeing 72/100, stress 8/16"). Memories are stored against your account identifier and nothing else.
You control this. In the app (chat → Preferences → Memory) you can switch memory off, which stops Motif retrieving, writing, or listing memories at all; you can read every stored memory, delete any single one, or delete all of them. Deleting your account deletes your memories from mem0 as well.
During onboarding, and whenever you choose to retake it, Motif asks a short wellbeing check-in: how you have been feeling lately, your mood and worry, and how much pressure you have been under. Your answers are self-reported, and they are turned into four plain numbers stored on your profile: an overall wellbeing score, a mood number, a worry number, and a stress number. We use them for one purpose, which is to tell your coach when to be gentler: to listen before suggesting, to keep suggestions small and optional, and to point you to real human help when that is the right answer.
The check-in is not a medical or diagnostic assessment. It does not screen for, diagnose, or rule out any condition, no score is a diagnosis, and your coach is a coach, not a therapist. Motif is not a medical or mental-health service and is not a substitute for professional care. If things feel heavy, call or text 988 (US) or your local crisis line, any time. If you are in immediate danger, contact your local emergency number.
The optional "about you" step asks your faith or beliefs, your pronouns, and any topics you would rather your coach did not raise. All three are optional, "prefer not to say" is a real answer that carries no instruction, and these answers shape only how your coach speaks to you, never what it suggests. They travel with your coaching context and, when memory is on, are stored as memories as described in 2.3.
If you subscribe to Motif Pro, the purchase is handled by Apple's App Store using StoreKit. We do not receive or store your full payment card details. We store a record of your subscription status (active, expired, the plan, and renewal dates) so we can unlock Pro features for your account. Apple provides this via signed receipts and App Store Server Notifications.
If you enable notifications, we store an Apple Push Notification service (APNs) device token and your time-zone offset so we can deliver your morning check-in and event nudges at the right local time. Notification content is generated from your own data.
We process the minimum technical data needed to run the service securely: authentication tokens, timestamps of syncs, and error logs. We do not embed third-party advertising or cross-app tracking SDKs in Motif.
| Purpose | Data used |
|---|---|
| Authenticate you and run your account | Account info, auth tokens |
| Compute readiness, sleep, resilience and trends | Health & wearable data |
| Generate your coach's messages and check-ins | Health data, preferences, conversation memory |
| Know when your coach should be gentler | Wellbeing check-in answers, "about you" answers |
| Deliver timely notifications | Device token, time zone, your metrics |
| Unlock and manage Motif Pro | Subscription status from Apple |
| Keep the service secure and debug issues | Technical & diagnostic data |
We process your data to perform the service you asked for, on the basis of your consent (which you grant when connecting a data source and which you can withdraw), and to pursue our legitimate interest in keeping Motif secure and reliable.
To produce a coaching reply or check-in, Motif sends a snapshot of the relevant metrics, your recent conversation context, your preferences, and the memories selected for that reply to OpenRouter, which routes the request to the large-language model that writes the text. This is done from our secure server using your access token; the model key never sits on your device. We instruct the model to use only the data provided and never to invent numbers. We do not permit this data to be used to train third-party models. No advertising identifiers are sent. This automated processing produces general wellness content only; it does not make decisions that produce legal or similarly significant effects about you, and it is not a substitute for professional advice.
We share data only with service providers who help us operate Motif, and only for that purpose. These include:
Each provider receives only what it needs to perform its function, and we send no advertising or tracking identifiers to any of them.
We may also disclose information if required by law, to enforce our terms, or to protect the rights and safety of our users. If Motif is ever involved in a merger or acquisition, we will notify you before your data becomes subject to a different privacy policy.
We do not sell your personal information, and we do not share it with advertisers or data brokers.
We may create and use aggregated or de-identified data (information that cannot reasonably be used to identify you) to operate, analyze, and improve the Service. We maintain such data in de-identified form and do not attempt to re-identify it except as permitted by law.
We keep your data for as long as your account is active so the service works as intended. When you delete your account, we delete your data as described below. Backups and logs that may transiently contain data are rotated and expire on a rolling basis. We retain only what we are legally required to keep (for example, certain transaction records).
Coach memory. Memories persist until you delete them in the app or delete your account. Switching memory off stops anything further being retrieved or written, and leaves your existing memories in place until you delete them. When you delete your account, Motif deletes your memories from mem0 before deleting the account itself, so nothing is left behind keyed to your old identifier.
Wellbeing check-in. Your check-in numbers live on your profile and are overwritten each time you retake the check-in. They are deleted with your account.
You are in control of your data. From inside the app (Profile → Privacy) you can:
Depending on where you live, you may also have rights to access, correct, restrict, or object to processing, and to data portability, under laws such as the GDPR (EEA/UK) and the CCPA/CPRA (California). To exercise any right not available in-app, email info@motif.fitness and we will respond within the time required by law. We will not discriminate against you for exercising your rights.
We protect your data with industry-standard measures. Data is encrypted in transit (TLS) and at rest. Sensitive credentials, such as wearable API keys and the LLM key, live only on our servers and are never stored in the app. Access to your records is enforced at the database level so one user can never read another's data. We design the app to keep the most sensitive keys off your device entirely.
Motif's providers may process data in countries other than yours, including the United States. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for these transfers.
Motif is not directed to children and is intended for users 16 and older. We do not knowingly collect data from children under 16. If you believe a child has provided us data, contact us and we will delete it.
Motif is a wellness and informational tool, not a medical service. The Service does not provide medical advice and is not a substitute for professional medical advice, diagnosis, or treatment. Motif is not a medical device and does not diagnose, treat, cure, monitor, or prevent any disease, condition, or injury. Using Motif does not create a doctor-patient relationship.
Motif is also not a mental-health service. The wellbeing check-in is a self-reported snapshot, not a clinical or diagnostic assessment, and your coach is a coach, not a therapist. If things feel heavy, call or text 988 (US) or your local crisis line, any time.
Always seek the advice of a qualified physician or other health professional before starting, changing, or stopping any exercise, nutrition, sleep, or wellness program, and with any question about your health. Never disregard or delay professional medical advice because of anything in the Service. If you think you may have a medical emergency, call your doctor or your local emergency number immediately.
Your use of Motif is also governed by our Terms of Use & Legal Disclaimer, which set out important provisions on assumption of risk, the accuracy of third-party and automated data, the disclaimer of warranties, and the limitation of Motif's liability. To the fullest extent permitted by law, you use the Service at your own risk and Motif is not responsible for any outcome arising from your reliance on it. Please read those Terms carefully.
We may update this policy as the product evolves. When we make material changes, we will update the "Last updated" date and, where appropriate, notify you in the app. Continued use after an update means you accept the revised policy.
Questions, requests, or concerns about your privacy:
Motif Fitness
Privacy: info@motif.fitness
Support: info@motif.fitness